The momentum of the rookie group NewJeans is amazing. Member Minji overtook Blackpink’s Jisoo to take second place in the girl group’s individual brand reputation in December.
The Korea Corporate Reputation Research Institute extracted 114,514,301 brand big data of 579 individual girl groups from the 18th of last month to the 18th of this month for big data analysis in December 2022 of the girl group’s personal brand reputation, and analyzed the girl group’s personal brand. The brand reputation index was derived from the participation index, media index, communication index, and community index created through consumer behavior analysis.
The brand reputation index is an index created through brand big data analysis by finding out that consumers’ online habits have a great influence on brand consumption. By analyzing the girl group’s personal brand reputation, it is possible to measure the positive and negative evaluation of the girl group’s personal brand, the degree of media interest, and the amount of consumer interest and communication. The analysis of the girl group’s individual brand reputation included brand valuation analysis that measured brand influence.
1st place was Blackㅔink Jennie. Her brand reputation index was analyzed to be 4,500,197, up 52% compared to last month. Minji from NewJeans came in second. With a brand reputation index of 4,267,230, it drew attention by showing a number close to that of Jennie. The third place was the Blackpink Jisoo with a brand reputation index of 3,049,648. In 4th and 5th place, NewJeans Hanni and Danielle were named, respectively.