Group NewJeans opens a new pop-up store ahead of the release of their single album ‘OMG’.
From the 23rd of this month to the 21st of next month, NewJeans and the dessert brand Nudake will open ‘OMG! NU+JEANS’ pop-up store. Nudake is a brand that creates new desserts inspired by fashion and art, and ‘NU+JEANS CAKE’ and ‘NU+JEANS GOODS’ are sold at this pop-up store.
This pop-up store based on collaboration with Nudake is a space that sells cakes and holiday season items, as well as a place to experience the branding of NewJeans. In particular, the five types of cakes sold at the pop-up store attract more attention as they appear in the music video of the title song ‘OMG’ of the same name of the single album ‘OMG’ scheduled to be released on the 2nd of next month. Nine types of ‘NU+JEANS GOODS’ consist of items that can be enjoyed during the holiday season, such as a topper set with New Jeans members, a letter pouch, and a garland.
In addition, In ‘OMG! NU+JEANS’, New Jeans songs remixed by 250 and Frank, who worked on New Jeans’ debut song, are used as background music, and a super-large New Jeans rabbit cake sculpture as tall as a two-story building is displayed, providing a variety of enjoyment throughout the space. It is expected to increase the interest of fans as they can experience the street.
NewJeans’ agency, ADOR, said, “This is a pop-up store prepared as an extension of the single album ‘OMG’ prepared with NewJeans’ winter, and New Jeans and Nudake will meet and show the winter atmosphere naturally.
New Jeans, which proved its popularity by setting a record of 17,000 visitors to the pop-up store held in commemoration of its debut in August, is the new pop-up store ‘OMG! NU+JEANS’ will continue that heat.
I really want to go. 🙁